CMN507 University of New Hampshire Donald Trump Speech Rhetorical Analysis

The purpose of Project #1 is to practice the skills of theory-driven rhetorical analysis, using theory to shed light on the persuasive dimensions of a text or texts. You’ll rhetorically analyze a short, contemporary text or texts of your choosing (such as a recent political speech, press conference, op-ed, etc…) using one or more of the theories we have covered thus far in the semester, ie. those pertaining to ethos, audience, and/or personae, the feminine style. One of the challenges of this paper (and of rhetorical analysis more generally) is pairing text(s) worth analyzing with a theory that enables you to develop a rich and insightful analysis of it/them. As you develop your analysis, you’ll be making an argument about how the chosen text(s) works rhetorically. In other words, your paper should be organized around a thesis that makes a claim about the persuasive dimensions of your chosen text.

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For an exceptional model of how to do this sort of work, see Jamie Landau’s “Women Will Get Cancer” (though it uses a different conceptual framework than any of those we have discussed).

Your paper should do the following:

  • -Include an introduction in which you give a brief overview of the paper
  • -Clearly assert your thesis
  • -Use a coherent organizational structure
  • -Briefly explain the theory you are using to analyze the chosen text.
  • -Include a full account of how the text might works persuasively in terms of the theory or concept you have identified
  • -Be specific: make sure you point to particular features of your chosen text
  • -Point toward the implications of your analysis
  • -End with a conclusion
  • -Be carefully formatted and proofread
  • -Cite any sources (including course readings) using MLA format
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