Comparison: the U.S. and the Chinese editions of GQ

Compare two different national editions of the same magazine brand, specifically, the U.S. and Chinese editions of GQ. What cultural barriers must be overcome in formatting them for different national audiences? How do readers “know” both editions are the same brand? What content is the same and what is different—how so and why? Alternatively, you can do this with television formats such as the Idol format where international broadcasts can be viewed online. Also, research what cultural boundaries were negotiated in bringing the magazine or show to different countries in the trade press and mainstream media.

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