Exercises: What competitor information categories are useful in competitor analysis? Are these categories appropriate for health care organizations? How can these information categories provide focus for information gathering and strategic decision making? Why is it important to clearly define the service area? How does managed care penetration affect service area definition?
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Conduct a service area competitor analysis within your community. Keep it fairly small in scope (i.e. laser hair removal business, extended care facility for ventilator-dependant patients, etc.) so that it is manageable. Begin by introducing the macro issues (general and health care) and then use this outline as an initial guide: Specify the Service Category Delineate the Service Area. General Economic Demographic Psychographic Health Status Perform a Service Area Structure Analysis Threat of New Entrants Intensity of Rivalry Threat of Substitutes Power of Customers Power of Suppliers Do a Competitor Analysis/Identify Service Category Critical Success Factors
Competitor Strengths and Weaknesses Critical Success Factors Strategic Groups Map Competitors Likely Responses of Competitors Identify and Map Strategic Groups Provide a Synthesis.
Ginter, P.M., Duncan, W.J., & Swayne, L.E. (2013). Strategic management of health care organizations (7th ed.). San Francisco: Jossey-Bass.