Effective Marketing

Find an example of a cCampaign we are using: “Shot on Iphone”urrent or recent advertising campaign being used by an organization.

.Write a paper of 1,000-1,200 words that addresses the following questions:

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  1. What are various effectiveness measures that might be used from both a pre-testing and post-testing perspective?
  2. Why would these particular testing methods be appropriate?
  3. How can the information these measures provide be used by the marketer at various stages of the advertising campaign?