International Business UCLA: Italy Cultural Case Study

Please read the Italy Cultural Case Study (see attachment for pdf) and prepare the following response to be turned in on September 23th prior to the beginning of class.

Your response should be double-spaced, typed, Times New Roman with 1″ margins on both sides. It should be minimum of two pages, but no longer than four pages.

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After reading about Italy’s cultural guidelines please answer the following questions:

What cultural considerations do you need to keep in mind if you travel to Italy to do business?

Do any of these cultural differences make you uneasy?

How can you prepare yourself to engage successfully in Italy?