MBA Strategic Marketing Unit 2


In a company or organization where you may have worked or served, reflect on your observations about the company’s direct and indirect competitors. As a part of that observation, describe the most relevant categories in which those competitors were grouped. What were their similarities and differences with your company or organization, and how did you see it affect your company’s competitive efforts? Why, or why not?

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Your entry must be at least 200 words. No references or citations are necessary.