MEMO assignment

Please read the assignment instructions CAREFULLY. “ATTACHED”

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YOU ARE GOING TO HAVE TO CONNECT THE ARTICLES WITH “PESTEL” CONCEPTS

I also attached a screenshot of the specific requirements to do the memo “PLEASE READ IT CAREFULLY”

Framework PESTEL

P = Political

E = Economic and/or Financial

S = Social; Cultural; Demographic

T = Technological and Infrastructure;

E = Natural environment

L = Legal & Regulatory (Laws at all levels)

C = Competition (optional)

FIRST ARTICLE::

I’M LOVIN’ I.T.: CEO STEVE EASTERBROOK IS LEADING MCDONALD’S INTO THE AGE OF CODE.

SECOND ARTICLE:

Recycled Plastic You Can Use.

THIRD ARTICLE:

Uber Returns to Brazil’s Favelas.

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