MKT6500 Grand Canyon University Accra Beach Hotel Case Discussion

Case 6: The Accra Beach Hotel

In 1,500-1,750 words, write a paper answering the following questions regarding Case 6: The Accra Beach Hotel: Block Booking of Capacity During a Peak Period, located in the textbook:

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  1. What factors lead to variations in demand for rooms at a hotel such as the Accra Beach?
  2. Identify the various market segments currently served by the hotel. What are the pros and cons of seeking to serve customers from several segments?
  3. What are the key considerations facing the hotel as it reviews the booking requests from the WICB?
  4. What action should Cherita Howard take and why? What processes could be put in place to ensure the situation is best handled in the future?

Prepare this assignment according to the APA guidelines found in the APA Style Guide, found in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

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