​please read the case and answer the 4 questions

please read the case and answer the 4 questions

1- Assess the management, organization, and technology issues for using social media engage with customers.

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2- What are the advantages and disadvantages of using social media for advertising, brand building, market research and customer service?

3- Give an example of a business decision in this case study that was facilitated by using social media to interact with customers.

4- Should all companies use social media technology for customers service and marketing? Why or why not? what kinds of companies are best suited to use these platforms?