Product and Market Identification

  • Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment. (APPLE)
  • Select one of these products or services to use in the upcoming team assignments.

Write a 700-word paper in which you:

  • Identify the product or service (What are you selling?)
  • Determine potential target markets (Who is buying your product or service?)
  • Analyze the competitive advantage for the product/service related to current consumer buying trends. (What makes you different? Why would a consumer choose your product vs. the competitors?)
  • Assess the existing marketing communications for the product/service. (How is the product/service currently promoted?),

Format your paper consistent with APA guidelines. Minimum 3 references are required.

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