Product/Brand Development Phase I

As soon as I have the brand/product that the team agrees upon I will let you know. This brand/product will be used for a few more assignments throughout the next four weeks. My portion of the team assignment is in bold/italized. Please make two slides per portion.

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Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.

For the first phase of development:

  • Identify the target market.
  • Define the brand elements using the six building blocks discussed in the readings.
  • Define the brand equity position.
  • Create a brand management strategy for the brand and its products.
    • How should the product be promoted/marketed? TERESA
    • Develop a social media strategy. TERESA
    • Identify and address the challenges and opportunities as they relate to the brand’s niche and competition.

Create a 7- to 10-slide Microsoft® PowerPoint® presentation to present your brand or product.

Include speaker notes to add more detail and explanation to each slide.

Cite all sources according to APA formatting guidelines.

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