Product/Brand Development Phase II

Continue development of your product or brand in your Learning Teams. As soon as the team has chosen which company that we will research I will make you aware. Maximum word count is 125-150.

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Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.

Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:

JC Penney
The Gap
Best Buy
Sears
Sony
NFL
K-mart
Wal-Mart

Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled.

Analyze the crisis and discuss how your company will avoid a similar situation with your product or brand. Again, this will be a comparison of what the company that the team has chosen to research and the product/brand that we have developed.

Cite all sources according to APA formatting guidelines.

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