read the case and watch the video, then write an case analysis

Please FOLLOW this format/outline for your case analysis:

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A) Identification of the Problem, Main Issue, OR Learning Point of the Case

B) Situation Analysis

C) Recommendations and/or Conclusions

Note: Turning in your answer using a Q&A format will NOT earn any credit points.

Questions:

1) As CEO of a leading pharmaceutical firm, how do you respond to Dr. Margaret Chan’s (Director-General of the WHO) statements that the pharmaceutical industry is primarily “profit-driven” and had failed to invest in the development of a vaccine or cure for Ebola?

2) You are a shareholder of a pharmaceutical firm that announced its new investment to develop an Ebola vaccine and that as a result, your dividend would be reduced, would you support or not support the firm’s decision to spend your money to combat Ebola? Explain your answer.

3) Take the role of a US government official. What would be your recommendations to incentivize pharmaceutical firms to develop an Ebola vaccine?

Did pharmaceutical companies “ignore” Ebola for 40 years? BBC News

Pharmaceutical Companies – Do they really want to cure you?

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