Strategic Direction


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Using the Internet (Company Web Site, Hoover’s) or Ashford library, research one of the companies listed below. What changes might you recommend in the company’s strategic direction? Explain why you did or did not recommend changes. This is a discussion and must be APA format.

  1. Cemex: www.cemex.com (Links to an external site.)Links to an external site.
  2. United Technologies: www.Utc.com (Links to an external site.)Links to an external site.
  3. Google: www.google.com (Links to an external site.)Links to an external site.
  4. Unilever: www.unilever.com (Links to an external site.)Links to an external site.
  5. Toshiba: www.toshiba.com (Links to an external site.)Links to an external site.
  6. Smith Corona: www.smithcorona.com (Links to an external site.)Links to an external site.
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