Communication with the people of the developing country is key to business success. This includes culturally appropriate and sensitive communication.
- Investigate the culture of the countries you have chosen.
- What are the major cultural groups?
- What cultural traditions affect how businesses communicate within the culture?
- What factors such as religion and language will impact communication?
- What cultural factors will affect acceptance of the product message
- Read Creating cross-culturally competent leaders for global teams, Norhayati Zakaria, Universiti Utara Malaysia Interdisciplinary Research | Volume 3, Issue 2 – 2013
- Read Communicating With Strangers by William Gudykunst and Young Yun Kim
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Design an infographic that depicts the major cultural groups and issues for each country