Three Key Shifts in Customer Attitude and Behavior Article Review

Be sure the article pertains to “Retail Management”. Each review should be one page, typed, single-spaced, and with one-inch margins. Be sure to include the citation for the article, such as: Porter, M.E. 1996. “What is Strategy?” Harvard Business Review. November-December.

Sources: Please use only the following business periodicals and/or their corresponding websites and only articles dated January 1st, 2010 or later.

– Advertising Age

– Ad Week

– Business Week

– Chain Store Age

– Fast Company

– Forbes

– Fortune

– Harvard Business Review

– Journal of Marketing

– Journal of Marketing Research

– Wall Street Journal

Topics: There are four subject areas. Each subject area is assigned to a different review.

Review # 1 Customer Buying Behavior

Content: Please use the following questions as yourheadings for each section of the review:

– Who is the article is about?

– What is the problem presented in the article?

– How is the problem addressed?

– How do you feel about the problem and solution addressed in the article?