write a 500 words report for “vastra” + 500 words ppt+250 words speech draft

this is a group work, my part is :

  • What is the retailer’s competitive advantage? How are they positioned in the market?
  • Conduct a competitive analysis. Who are the retailer’s direct competitors? How are they positioned in the market? Indirect competitors?
  • Conduct a SWOT (strengths, weaknesses, opportunities and threats) analysis.
  • Conduct a situation analysis to identify changes and trends that are occurring in the external environment including: political, economic, socio-culture, technological and regulatory.

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